Marketing and advertising
The initial idea props up. The phone call made at the end of the working day. The request for urgent consultation. The problem arises. A short question but a far from easy answer. Arranging the impromptu meeting at the office. Brainstorming. Assessing the risk. Closely cooperating while seeking an alternative solution. Adjusting the concept. Presenting a pitch and winning it. Being involved in the advert creation stages. Verifying in detail rights acquired and sold. Feeling proud of the final work displayed in the media and in public space. We are part of this process – we render services to advertising agencies and production companies.
Identifying values not perceived through the senses. Discovering intangible goods. The act of creation. The added value. The concept. The innovation. Working jointly with the client on the protection of the result. Building the brand. Securing exclusive rights. Protecting the reputation and image of the individual. Educating, raising awareness, exploring the uncharted territory together with the client.
Weeks of tough work. Training and briefings. Growing excitement. Speculations, analysis, interviews. A match day arrives. Silence in the streets just before the kick-off. Viewers gathered before TV sets. The full stadium. The atmosphere of great expectations and feast. Pride felt during the national anthem. The moments of weakness and doubts… Our Team scores a goal! The stadium madness. Overwhelming joy.
The contractor behaving unfairly. A problem which seems insoluble or rather the problem which is not yet solved. Presenting standpoints. Assessing chances of winning. Deciding to take legal action. Building a pool of ideas on dispute preparation and management. Keeping your mind open when searching for evidence. Adopting the final procedural tactics. Devoting long evenings to precisely verbalise the arguments. Filing a claim and awaiting the first court hearing.
Analysing strengths and weaknesses of the opponent. Gathering information. Designing talks strategy. Making initial contact with the other party. Observing behaviour patterns. Spotting weak points. Working meticulously on effective legal solutions and schemes. Participating in meetings till the small hours. Breaking the ice. Leading negotiations attack. Facing an impasse and the risk of negotiations breakdown. Building trust and seeking consensus. Closing the deal. Seeing the client’s satisfaction with the deal done.
We are entrepreneurs ourselves and we feel we know what we do. Trust and good relations. These we have built and gained over years and based on efficiently handled cases. We derive pleasure from direct, natural client cooperation and non-standard thinking and acting. Daily contact and current issues management, strategic and crisis-management advice – that is what we deal with.